Content calendar
A content calendar is a schedule that maps out what content will be posted, on which platforms, and when, usually visualized as a monthly or weekly grid.
Content calendars help creators plan campaigns, balance topics, and avoid posting droughts. They typically include the post copy, platform(s), assets, and publish time. Most schedulers offer a calendar view that doubles as the publishing surface — drag to reschedule, click to edit, and so on.
Related terms
- Social media schedulerA social media scheduler is a tool that lets you compose posts in advance and publishes them automatically to one or more social networks at a chosen time.
- Queue schedulingQueue scheduling is a posting strategy where you define fixed time slots per day and the scheduler automatically fills them from a queue of posts, in order.