Social media glossary

Plain-English definitions for the terms creators and marketers actually use.

• Social media scheduler

  A social media scheduler is a tool that lets you compose posts in advance and publishes them automatically to one or more social networks at a chosen time.

• Short-form video

  Short-form video is vertical video content under roughly 90 seconds, optimized for TikTok, Instagram Reels, YouTube Shorts, and similar feeds.

• Content calendar

  A content calendar is a schedule that maps out what content will be posted, on which platforms, and when, usually visualized as a monthly or weekly grid.

• Queue scheduling

  Queue scheduling is a posting strategy where you define fixed time slots per day and the scheduler automatically fills them from a queue of posts, in order.

• Cross-posting

  Cross-posting is publishing the same or platform-adapted content to multiple social networks from a single composer, typically with per-platform tweaks for character limits, hashtags, and aspect ratios.

• Engagement rate

  Engagement rate is the percentage of an audience that interacts with a post — typically (likes + comments + shares + saves) divided by reach or followers, multiplied by 100.

• Google Business Profile

  Google Business Profile is the free listing that shows a business's hours, location, photos, reviews, and posts on Google Search and Maps.