Google Business Profile
Google Business Profile is the free listing that shows a business's hours, location, photos, reviews, and posts on Google Search and Maps.
Formerly called Google My Business, a Google Business Profile is what appears when someone searches for a business by name or for a nearby service. Owners manage the listing's details and can publish posts to it: updates, events, and offers with a photo and a button such as Book or Call now. Those posts appear on the profile on Search and Maps, which makes regular posting a simple way to show customers the business is open and active. Businesses with several locations have one profile per location, and schedulers that connect to the Business Profile API can publish to all of them on a schedule.
Related terms
- Social media schedulerA social media scheduler is a tool that lets you compose posts in advance and publishes them automatically to one or more social networks at a chosen time.
- Content calendarA content calendar is a schedule that maps out what content will be posted, on which platforms, and when, usually visualized as a monthly or weekly grid.