How to plan a month of posts with this template
- Pick the year and month, a default posting time, and the platforms you publish to.
- Download the CSV. You get one row per day of the month with the date, time, and platforms already filled in.
- Open it in Google Sheets or Excel and write each post in the content column. Add image or video links to media_urls if you have them.
- Delete the rows for days you don't want to post, adjust any times, and save the sheet as a CSV again.
- Upload the file to Schedulin's bulk scheduler to preview every row and schedule the whole month at once.
What columns are in the content calendar CSV?
The file uses the same five columns as Schedulin's bulk CSV upload, in this order, so there's nothing to reformat:
| Column | Pre-filled with | Format |
|---|---|---|
content | Empty — you write this | The post text, up to 5,000 characters. Required. |
scheduled_at | One row per day at your default time | YYYY-MM-DD HH:mm (uses each account's time zone) or full ISO-8601 like 2026-10-05T14:30:00Z. Required. |
platforms | The platforms you picked | Comma-separated platform slugs, e.g. instagram,threads,bluesky. Required. |
media_urls | Empty | Optional. Comma-separated public image or video URLs, up to 10. |
tags | A suggested theme for that weekday | Optional. Comma-separated tags, up to 20, for filtering later. |
How often should you post?
Consistency matters more than volume. A schedule you can keep for three months beats a daily plan you abandon after two weeks. As a starting point:
- Instagram and Facebook: 3–5 feed posts or Reels a week, plus Stories on the days you have something to show.
- TikTok and YouTube Shorts: 3–7 short videos a week if you can sustain it; batch-film to make it realistic.
- LinkedIn: 2–5 posts a week, ideally on weekdays.
- X, Threads, and Bluesky: daily or more. Short text posts are cheap to make, so these reward frequency.
Start with fewer rows than you think you need. Delete days from the CSV rather than filling every slot with filler.
A simple weekly content mix
The tags column suggests a theme for each weekday so the month doesn't become all promotion. Roughly: teach something useful (education), show how the work gets made (behind-the-scenes), make one clear offer (promotion), ask a question or run a poll (engagement), and highlight customers or your audience (community). Swap the order to match when your audience is most active.