Social Media Image Sizes Cheat Sheet (2026)
Every recommended image and video size for Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, and YouTube in one place, with aspect ratios. Short answer: use 1080 × 1350 (4:5) for feed posts and 1080 × 1920 (9:16) for Stories, Reels, and short video.
Most-used sizes at a glance
| Aspect ratio | Pixels | Where it's used |
|---|
| 9:16 | 1080 × 1920 | Stories, Reels, TikTok, YouTube Shorts, video Pins |
| 4:5 | 1080 × 1350 | Instagram, Facebook, LinkedIn, and Threads feed posts |
| 1:1 | 1080 × 1080 | Works almost everywhere; safe default for carousels |
| 16:9 | 1920 × 1080 | YouTube videos and thumbnails, X images, LinkedIn video |
| 1.91:1 | 1200 × 630 | Link preview (Open Graph) images on every network |
| 2:3 | 1000 × 1500 | Pinterest Pins |
Instagram image sizes
| Type | Pixels (W × H) | Ratio | Notes |
|---|
| Profile photo | 320 × 320 | 1:1 | |
| Square post | 1080 × 1080 | 1:1 | |
| Portrait post | 1080 × 1350 | 4:5 | Takes up the most room in the feed |
| Tall portrait post | 1080 × 1440 | 3:4 | Matches the profile grid thumbnail shape |
| Landscape post | 1080 × 566 | 1.91:1 | |
| Story / Reel | 1080 × 1920 | 9:16 | |
Facebook image sizes
| Type | Pixels (W × H) | Ratio | Notes |
|---|
| Profile photo | 320 × 320 | 1:1 | |
| Cover photo | 1702 × 630 | 2.7:1 | Crops differently on mobile and desktop |
| Feed image | 1080 × 1350 | 4:5 | |
| Link preview image | 1200 × 630 | 1.91:1 | |
| Story / Reel | 1080 × 1920 | 9:16 | |
TikTok image sizes
| Type | Pixels (W × H) | Ratio | Notes |
|---|
| Video / photo post | 1080 × 1920 | 9:16 | |
| Profile photo | 200 × 200 | 1:1 | |
LinkedIn image sizes
| Type | Pixels (W × H) | Ratio | Notes |
|---|
| Profile photo | 400 × 400 | 1:1 | |
| Company logo | 400 × 400 | 1:1 | |
| Personal banner | 1584 × 396 | 4:1 | |
| Company cover | 1128 × 191 | 5.9:1 | |
| Square feed image | 1080 × 1080 | 1:1 | |
| Portrait feed image | 1080 × 1350 | 4:5 | |
| Link preview image | 1200 × 627 | 1.91:1 | |
Pinterest image sizes
| Type | Pixels (W × H) | Ratio | Notes |
|---|
| Standard Pin | 1000 × 1500 | 2:3 | Pinterest's recommended ratio |
| Square Pin | 1000 × 1000 | 1:1 | |
| Video Pin | 1080 × 1920 | 9:16 | |
YouTube image sizes
| Type | Pixels (W × H) | Ratio | Notes |
|---|
| Channel icon | 800 × 800 | 1:1 | |
| Channel banner | 2560 × 1440 | 16:9 | Keep text in the center 1546 × 423 safe area |
| Video thumbnail | 1280 × 720 | 16:9 | |
| Shorts | 1080 × 1920 | 9:16 | |
How to use this image size guide
- Decide where the image will appear first: feed, Stories, profile, or link preview.
- Set your design canvas to the pixel size in the table, not just the ratio, so text stays sharp after upload.
- Keep logos, faces, and text away from the edges. Platforms crop thumbnails and overlay buttons on vertical video.
- Export as JPG for photos or PNG for graphics with text, then preview on a phone before you post.
Why do image sizes matter?
Every network resizes and crops what you upload to fit its layout. Upload the wrong shape and Instagram crops your headline, LinkedIn letterboxes your graphic, or YouTube cuts your banner text on mobile. Upload the right size and the platform shows exactly what you designed. Taller images also earn more screen space in feeds, which is why 4:5 has replaced the square as the default feed shape.
Posting vertical video? Check where each app's buttons cover your frame with the TikTok safe zone checker, Reels checker, or Shorts checker. Making slides? The free carousel maker exports at 1080 × 1350.
Upload once, post the right size everywhere
Keep every sized asset in Schedulin's media library — tag it, search it, import from Google Drive or Canva — and attach it to posts scheduled across all your networks.
See the media library