LinkedIn Engagement Rate Calculator
Enter followers and post engagement to see your ER against LinkedIn benchmarks.
Formula: (likes + comments + shares + saves) / followers × 100
LinkedIn rewards comments and reshares heavily. B2B accounts trend higher.
Track real engagement automatically
Connect your accounts to Schedulin and we'll calculate ER per post, per platform, and over time — no spreadsheet needed.
Try Schedulin freeLinkedIn engagement rates land between Instagram and TikTok: around 2% is average, 3.5%+ is good, and 6%+ is excellent. Personal profiles almost always out-engage company pages — often by 3–5x on the same content.
Comments and reposts are the currency on LinkedIn. The feed heavily boosts posts that generate conversation, and a comment is worth far more distribution than a like.
Benchmarks used by this calculator: below 1% is poor, 1–3.5% is in the average band, 3.5%+ is good, and 6%+ is excellent. LinkedIn rewards comments and reshares heavily. B2B accounts trend higher.
Post from people, not just the page
Employee and founder profiles get materially more reach than company pages. Use the page for announcements and let people carry the narrative.
Open with a strong first line
Only the first ~2 lines show before 'see more.' Treat them like a headline — the click to expand is itself an engagement signal.
Reply to every comment in the first hours
Each reply doubles the comment count and re-triggers distribution. LinkedIn keeps surfacing posts with active conversations for days.
Favor documents and native video
Carousel documents and native video consistently earn above-average dwell time, which LinkedIn's feed rewards with more impressions.
Looking for another platform? Instagram · TikTok · YouTube · All platforms
Frequently asked questions
What is a good engagement rate on LinkedIn?
About 2% is average, 3.5%+ is good, and 6%+ is excellent measured against followers. B2B niches with tight audiences often run higher; broad consumer topics run lower.
How do I calculate LinkedIn engagement rate?
Add reactions, comments, and reposts for a post, divide by follower count, and multiply by 100. For company pages, LinkedIn analytics also reports impression-based ER — useful since page reach varies widely.
Why do personal profiles out-engage company pages?
LinkedIn's feed favors person-to-person content, and people simply engage more with people. The same post typically earns several times more engagement from a founder's profile than from the company page.
Do comments really matter more than likes on LinkedIn?
Yes — substantially. Comments (especially longer ones) and reposts drive continued distribution. A post with 20 comments will usually out-reach one with 100 likes and no conversation.
When is the best time to post on LinkedIn?
Weekday working hours in your audience's timezone, with Tuesday–Thursday mornings the usual sweet spot. B2B audiences drop off sharply on weekends.