TikTok Engagement Rate Calculator
Enter followers and video engagement to see your ER against TikTok benchmarks.
Formula: (likes + comments + shares + saves) / followers × 100
TikTok ER runs much higher than other platforms because views are bigger relative to follower count.
Track real engagement automatically
Connect your accounts to Schedulin and we'll calculate ER per post, per platform, and over time — no spreadsheet needed.
Try Schedulin freeTikTok engagement rates run far higher than other platforms — 5% is roughly average and top creators exceed 18%. The For You feed shows videos to huge non-follower audiences, so engagement counts are large relative to follower bases.
Because distribution is video-by-video, TikTok ER swings hard between posts. Averaging across your last 10–20 videos gives a much more honest read than any single video.
Benchmarks used by this calculator: below 1.5% is poor, 1.5–9% is in the average band, 9%+ is good, and 18%+ is excellent. TikTok ER runs much higher than other platforms because views are bigger relative to follower count.
Hook in the first second
Watch-through rate drives For You distribution more than any other signal, and losing viewers in the first second caps your reach — and your engagement with it.
Reply to comments with videos
Video replies compound engagement: the reply earns its own views while pushing the original video's comment count up.
Post consistently, then double down
TikTok rewards testing volume. Publish regularly, watch which formats clear your average ER, and repeat those.
Use trending audio deliberately
Trending sounds still boost discovery. Pair them with a format you've already validated instead of chasing every trend.
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